The brand world and website for psychotherapist Emma Reicher.Emma Reicher

Emma Reicher is a psychotherapist, group analyst and the founder of Field Therapy. Her work brings together psychotherapy, personal growth and Chi Kung, an ancient practice of movement and breath.

She works with people who feel there’s more to life than thinking: therapists, creatives, leaders and healers. She needed a brand that could hold that depth without feeling too out there.

We built the brand around The Totem, a family of sculptural forms that change shape and material, with a colour system based on the elements: Wood, Water, Earth, Energy, Fire and Psychic.

It comes to life on emmareicher.com, with frosted-glass panels over open landscapes and a page for each programme, like Dreams Decoded and Vision Quest. We also designed brochures, Instagram templates for the Chi Kung Collective and a short film.