About
BS is a creative studio in London, run by husband and wife Ben 
and Sarah 
. We design brands, digital products and experiences for founders and global brands.
- Founded2022
- Based inDe Beauvoir, London
- Selected work08 projects
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LISA Foundation
LISAWeb3 · Product
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Erria
ErriaBrand · Product
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amika: connect
amikaEvent · Identity
2026
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2045
2045AI · Product
2026
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Meadow
MeadowIdentity · Packaging
2025
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Glaze: Calling All Virgins
GlazeCampaign · Brand
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Emma Reicher
Emma ReicherIdentity · 3D
2026
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Figma Slides × BS: The Infinite Scroll
Infinite ScrollPresentation · Template
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Services
We help start-ups and big organisations work out who they are, then design what people see and use: the brand, the website, the launch and the events.
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01
Brand
Who you’re for, and how you look, sound and feel. We start with the story and the identity grows out of it.
Brand strategy · Naming · Visual identity · Tone of voice · Art direction · Guidelines
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02
Launch
We plan launches in stages, so people know about you and want in before you open the doors.
Launch plans · Campaigns & social · Pitch & investor decks · Presentation templates · Content templates
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03
Digital
Websites and apps, from a simple launch page to a full product built over two years.
Websites · Product & UX design · Prototypes · Framer builds · Developer handoff
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04
Experiences
Events, packaging and physical things. This is where people get to touch the brand.
Event identity · Stage & screens · Packaging & merch · Signage · Workshops
Contact
Have something in mind?
- Book a callcalendly.com/howdy ↗
- Instagram@bs.haus ↗
- Studio
Unit 2, 76 Mandarin Wharf, De Beauvoir Town, London N1 5SB
BS.Haus, creative studio
Based in London, working worldwide
We work with founders and teams to design brands, digital products and experiences, from the first idea to launch. Clients in London, New York, Lisbon and beyond.
The studio is run by Ben Laing and Sarah Stoutamire (BS), a husband and wife team with over ten years of experience. We’ve worked with early-stage start-ups and with global brands like IKEA, Figma, Decathlon and Zalando.
Sarah leads on brand and creative direction. Ben leads on product and digital. We like to get involved early, share work while it’s still rough, and stick around after launch.
How we’ve helped
- LISA FoundationTook a Web3 art platform from idea to working product, and kept building for two years.↗
- GlazeFound an overlooked audience and launched the Virgins campaign around them.↗
- FigmaMade The Infinite Scroll, a community template for the launch of Figma Slides.↗
- ErriaRebuilt the brand and launched Erria 2.0, a marketplace for makers.↗
- amikaBrought amika: connect to life on stage and on screen.↗
How we work
- Kick-off
Start with questions
A workshop and a short research sprint. We look at your brand, your market and your competitors, and agree on the real problem before we design anything.
- Explore
Go wide
We try a few directions at once and show them early. You get options to react to, not one answer to approve.
- System
Bring it together
We combine the strongest ideas into one system and test it on the real things it needs to work on.
- Launch & after
Stick around
We roll it out across web, decks, merch and events, launch in stages, and stay on to help after handover.
Let’s build the next thing.
Book a call ↗ howdy@bs.haus2045 · AI, Software
2045
A proposed rebrand for a human-first AI platform, from the identity through to the product.
Client2045
ServicesBrand Identity, Product Design, Design System (proposed direction)
IndustryAI, Software
Year2026
2045 is a platform for multiplayer AI: a shared workspace where teams and AI models think together, keep a memory of everything they learn, and turn research into work they own.
2045 asked us to explore a rebrand and product refresh that felt human, not like another chatbot. The challenge was making something this powerful feel calm and simple, for teams whose good thinking usually gets stuck in documents and tools.
We proposed an identity built around a mark made of dots that changes with the idea: collaboration, memory, modularity, multi-model intelligence and voice. Each one has its own arrangement, so the logo works as a system rather than a single symbol.
We designed the 2O4S wordmark, type and colour, and a campaign world of soft light and real people under the line ‘Human First’. Then we showed how it would carry into the product: the workspace, the input, analysis and output flow, and a design system of components for the build team.
2045 went in a different direction in the end. It’s still a piece of work we’re proud of, so we’re sharing the direction here.
Next projectMeadow