Start with questions
A workshop and a short research sprint. We look at your brand, your market and your competitors, and agree on the real problem before we design anything.
BS.Haus is a creative studio in London. We work with founders and teams to design brands, digital products and experiences, from the first idea to launch.

BS.Haus is a creative studio in De Beauvoir Town, London. We work with founders and teams to design brands, digital products and experiences, from the first idea to launch.
The studio is run by Ben Laing and Sarah Stoutamire (BS), a husband and wife team with over ten years of experience. We’ve worked with early-stage start-ups and with global brands like IKEA, Figma, Decathlon and Zalando.
Sarah leads on brand and creative direction. Ben leads on product and digital. We like to get involved early, share work while it’s still rough, and stick around after launch.
Co-founder · Creative & Brand Direction
Co-founder · Creative & Product Direction
Alongside client work, we experiment with new tools like AI, 3D and spatial computing, and bring what we learn back into our projects.





A workshop and a short research sprint. We look at your brand, your market and your competitors, and agree on the real problem before we design anything.
We try a few directions at once and show them early. You get options to react to, not one answer to approve.
We combine the strongest ideas into one system and test it on the real things it needs to work on.
We roll it out across web, decks, merch and events, launch in stages, and stay on to help after handover.